Why Has Customer Feedback Become Imperative For Small Businesses?
The answer is simple.
Asking for feedback is the easiest way to gauge a customer’s perception of your brand’s products and services. Want to keep your customers happy? Let them know their opinion matters.
Lets dig deeper into the advantages of collecting feedback:
1. Helps improve your product or service
Customer feedback is the holy grail of tangible data to understand how they really feel about your product or service. Use this as a guideline to continue with, stop or modify your product. Listen to your customers!
2. Gauges customer satisfaction
Essential for brands starting out, feedback largely helps with understanding whether your customer loves you and will continue to use your services, likes your product but would prefer to see a few changes, needs another push to try something else that might go well with their taste or is miles from calling you back!
3. Helps improve your customer retention
Customer feedback generates a direct line of communication between you and your customer, which not only forms a personal connect but also creates a sense of importance and belonging in the mind of your customer. These imperceptible factors are crucial for your customer to think of you and return to you whether or not they were fond of your product.
4. Helps identify your customer advocates
Customer advocates are your best brand ambassadors and perhaps your best marketing campaign. How do you find them? Through feedback. Gauging from their opinion of your brand, you will know in an instance if they’ve left their heart with you. If yes, then you’ve hit jackpot! The word of mouth marketing that you were looking for, is now sitting in your mailbox…
Here’s the important question — what method of feedback should you choose to ensure a response from your customer?
This is where Hashtag Loyalty’s Feedback feature comes into play. The platform’s automated feature allows you to:
a. Create a personalized feedback form: You know your customers best. You should have the right to choose how you’d like to speak to them!
b. Choose your mode of communication (SMS or Email): Reach out to your customers according to their communication preference. For those customers on the ‘DND’ list, get automatically reached out to via email!
c. Frequency of asking for feedback: Sometimes, less is more. Let’s not bore your customers with frequent feedback messages on every visit. Communicate occasionally (preferable once a month) but effectively!
d. Analyse each customer’s response: We don’t let any of your customers feel left out. We help you understand each one’s needs and preferences, without you having to lift a finger!
e. Auto-generate an average customer rating: Based on your collective feedback, we generate your average rating every month.
f. Get automatically notified and reach out to a particular dissatisfied customer (for ratings below 3 out of 5 stars): Immediately addressing and pacifying an unhappy customer is the only solution to win him back!
g. Reward your customer upon submitting their review: Hard work must be rewarded! So give them a few extras for helping you out.
h. Maintain your privacy: The entire feedback system is only visible to you on your dashboard so that your growth is always an upward curve!
With an engagement tool so strong, where’s the need to resort to and bore your customers with any other written survey or phone call! This was just a glimpse of what Hashtag Loyalty has to offer. For further details, simply Request A Demo or reach out to us on info@hashtagloyalty.com.
