The Big 7
Ever thought about who is responsible for the way we feel and think about beauty? What if I told you we are all basically in the hands of a mere group of seven different companies? Crazy, right?
These seven major leaders control trends and advertising, thus can be held responsible for how feel about beauty every day. Good news is they employ a great number of people around the world while revenue surpasses the billion mark by far, every single year.
That means the decisions you THINK you are making on your own when picking and choosing from which of the 182 beauty brands to buy from, you are only really choosing from one of the following seven:
Lets just get to the “show me yours and i’ll show you mine” and take a look at who has the most beauty brands under its wing, shall we?
Coty being the leader in the industry with a whopping 33 beauty brands under its belt and a revenue estimated at 4.3 billion in sales in 2016, according to Beauty Packaging. After the acquisition of brands from Proctor & Gamble, the company with now owns a vast variety of well-know products such as OPI, Rimmel, Covergirl, among many others.
Now, let this be a“size doesn’t matter” kind of day and not mistake Proctor & Gamble nor Johnson & Johnson for weak. P&G had a revenue of 76 billion in corporate sales in 2016, 18 billion accounting for beauty sales alone, according to Beauty Packaging. J&J came in with a revenue of 7.1 billion in skincare sales in 2016, according to Beauty Packaging.
Who knew the big 7 pretty much owned our pretty little beauty selves, ha?