How does website loading speed impact your business?

Every business wants their customers to have a splendid time browsing their website. You love your online business, who doesn’t, right?

Kristjan Hiis
Hastli
2 min readJul 4, 2020

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Photo by Stephen Dawson on Unsplash

Have you ever found yourself thinking about how your customers feel when they visit your site, purchase from your web-store, or read your blog? Are they satisfied?

Most of the customers that reach your site can be described with one word — impatient.

Think about it yourself, if you browse around the internet and reach to any website that takes forever to load — what do you feel? Anger, stress, disappointment? Exactly.

You would never want that experience to any potential customer reaching your website, or what?

In a 2012 study by Google, most phone users were willing to wait up to 5 seconds for a website to load before losing any kind of interest behind that website. Do you think people are more patient today than they were back in 2012?

That’s where Hastli can help you in the long run, we will measure your site’s loading speed proactively from multiple locations from the world to give you the best perception on the subject of what you could do to improve your website.

Improving your business is not just adding more features or products for your customer, it means taking a deep-dive into your tech stack as well. For instance, Pinterest increased search engine traffic and sign-ups by 15% after reducing its website loading time by 40%.
Pinterest Engineering -Driving user growth with performance improvements

The BBC found they lost an additional 10% of users for every additional second their site took to load. How the BBC builds websites that scale.

Take pro-active steps today to relieve the issues of tomorrow, with Hastli.

How can Hastli help you?

We thrive to provide monitoring and alerting that is accessible for everyone, regardless of their technical knowledge or aptitude.

Our systems are designed to make sense for everyone, be it super technical monitoring guru or a stay-at-home mother blogging about her favorite recipes.

Set up simple alerts for your website with only a few clicks and start monitoring today.

Check out what we’re building on hastli.com

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