In It to Win It

M&C Saatchi Mobile wins the Most Effective Media Agency

Not only is it The Drum’s first USA awards but it is the first and only awards in the USA to solely focus on rewarding the programmatic and Ad-tech industry. The inauguration of an award ceremony focusing on digital trading efficiency highlights the central role digital trading has within modern digital campaigns and the advertising industry as a whole. This award ceremony put forward the best agencies, capable of reaching outstanding deliverables for their clients.

Often overlooked, digital trading agencies deserved to be praised at the 2016 Drum Awards as the industry is finally recognizing the key role they play within the advertising ecosystem. The award ceremony allowed different agencies to share the spotlight with a plethora of awards. The ‘Driving Pensacola Tourism through Digital Innovation’ picked up the prize for the Most Effective Programmatic Media Partnership as well as the Chairman’s award going to Media IQ Digital and SYZYGY for Avis Budget Group. Another important win was our own award for Most Effective Media Agency awarded for our ongoing efforts to deliver the best media campaigns to clients.

This is a milestone year for M&C Saatchi Mobile as we celebrate our 10th Anniversary as the leading mobile first digital agency. By expanding services across digital, programmatic, creative, social, app store optimization and data we have produced some of the most innovative and effective work in the mobile space.

“Performance measurement and data is key to our business so winning the most effective media agency of the year award is not only a true reflection of what’s in our DNA but also a very accurate description of the day to day work we deliver to our clients.

We are lucky to work with some of the smartest brands and most passionate employees so it is nice to see that the collective effort we put into media campaigns is delivering great results, efficiency as well as being recognized by the industry.”

Eric Mugnier, SVP of America for M&C Saatchi Mobile

As they say, the People’s Choice award is the most rewarding award that an Actor can receive. Conversely, the accolade of most effective agency is the most prestigious award an agency can receive.