So You Think You’re Innovative?
Innovation. The driving force behind every decision we make. The lifeblood of our ethos. Our mission is to never stop innovating until we make the world a better place.
(Let’s try this again.)
What does innovation really mean to us? For one thing, it sure is a term being abused by our industry at the moment. In equal parts driven by the fast-evolving digital landscape, the never-ending (and sometimes outlandish) client requests for “something never been done,” and anxiety from businesses to be on the cutting edge, claims about what innovative practices some brands and agencies are producing seem to…well…not be.
In actuality, there seems to be an inverse relationship between companies that mention the word innovation and its meaning. Brands excessively dropping the term are often the non-innovators.
Simply talking about how innovative you are doesn’t make it true — which is why we will make no such claim.
We believe the truth is that these things don’t happen overnight. Rather, they are the result of time spent having conversations, exploring new thoughts, and discovering real human insights that steal glances into the way people behave.
And that, my friends, is why we’ve launched Hatch. Our mission is simple — inspire people to look at things differently. Without access to new perspectives, the imagination weakens and originality fades. Without freedom to let the creative process take shape, any notion of genius is suffocated.
This is a space dedicated to thinking, sharing research, and planning. It’s a place to experiment, invent, and perfect. A place to hatch new ideas.
