My love affair with data

As jury president of this year’s Cannes Lions Innovation, Havas helia Group CEO Tash Whitmey is hosting a Masterclass.

“My love affair with data” will everything about the importance of data, but why and how we can all embrace it. You can check out a trailer below, and if you’re attending Cannes, be sure to get to the head to the Masterclass Stage at 3.30pm on Wednesday 22nd June.

Tash commented:

“As the role of data in marketing becomes more widely known and accepted, welcomed even, we need to celebrate but also provide guidance to an industry that begins to understand how data can effectively help as part of the creative process. It’s clear to me that data is the future of marketing. As such, the jury need to look for brilliant examples of how data has been used to inform and inspire creativity in a way that delivers insightful and helpful solutions, with business changing results.”