Tash appointed as president of Creative Data and Innovation Lions.

Havas helia CEO Tash Whitmey has been appointed ahead of the upcoming Cannes Lions.

“As the role of data in marketing becomes more widely known and accepted, welcomed even, we need to celebrate but also provide guidance to an industry that begins to understand how data can effectively help as part of the creative process. It is clear to me that data is the future of marketing. As such, the jury need to look for brilliant examples of how data has been used to inform and inspire creativity in a way that delivers insightful and helpful solutions, with business changing results.”