Bem-Vindo a Sao Paulo


I was a bit surprised when I was told I will going to work one month in Brazil for Havas. Indeed, to experience during a month the life in a foreign country where you don’t know anybody and where nobody is speaking your mother tongue can be exciting, but it’s also stressful. For my part, I took this as a challenge.

When I landed in Sao Paulo, first things that was on my mind was « sun, beach and caipirinhas » then I remembered that it’s winter at this time on the other side of the globe and that there is no beach near Sao Paulo (at least at less than an hour and half by car). Never mind, there will always have caipirinhas.

Sao Paulo is considered as the Brazil’s economic capital and even if you don’t know this information when you arrive, you can guess by the sight from the top floor of the hotel. The horizon is just made by buildings and buildings. To escape yourself from this, there are a lot of garden and parks in Sao Paulo, that’s where I decided to spend my first day here and to relax before to start my new life of working brasileiro.

Parque Do Povo in Itaim Bibi SP (Source Google Image)

Once again, I was a bit stressed at my first arrival to the agency because you never know what will happen, what’s going to be different and will you adapt yourself to your new environment. And I can tell you that there are a lot à differences between the agencies in France and in Brazil, but I will talk about this in another post.

In any case, my stress immediately disappear when I met my coach Claudio. The sense of hospitality seems to be very important in Brazil and Claudio is a master for this. He quickly managed to make me feel comfortable. He introduced me to everyone in the team but also in the whole agency (And I can’t manage to remember all these names!) and he quickly explain to me how the agency is working. Besides being very kind and attentive, Claudio has a fifteen year’s career behind him and for a young guy like me, listen to someone like him allows me to learn a lot.

Unfortunately (or not), the week of my arrival was a short work week because Thursday and Friday were holidays in Brazil. But short week didn’t mean short amount of work and the team had a lot to do. But even if they had to work a lot for their client, everybody took some time to explain me the process, how they work and what tools they’re using, even if they were more focused on creation than media, which is really new for me.

With these holidays, I walk through the city where there is a lot to discover (have you heard about the Ibirapuera Park?) and now I can’t wait to enter this second week of work. Let’s discover some more!

Ibirapuera Park — SP (Source: Myself ☺)
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