Most Mobile Display and Video Ad Dollars to Be Automated by 2018

Programmatic advertising has become the preferred method for buying and selling digital display ads in the US, with advertisers expected to spend $25.23 billion, or 73.0% of their total digital display ad budgets, on automated transactions in 2016.

Continued investment in programmatic advertising technology and transactions will see programmatic’s share of total US digital video ad spending rise to 82.0% by 2018.

For the second year in a row, programmatic direct ad dollars will exceed spending on real-time bidding, accounting for 53.0% of all US programmatic ad investment, or $13.37 billion, in 2016.

I think programmatic like the Brooklyn Bridge, can build a meaningful connection between brands and consumers. It will be closely tired with consumers, just like the Brooklyn Bridge connects the life of New Yorkers.