What I learned,

Published in

havas lofts

2 min readNov 20, 2014

or the amazing,

1/ On data you will always rely your strategic line

2/ Personas you will build, in two ways: audience identification and ideal consumer journey to offer them

3/ UX designers you will imply from the start of the project

4/ Workshops with clients you will set up very more often

5/ Insights you will look for everywhere: interviews, friends and family inputs, studies, surveys, cultural observation…

6/ The most, the more often, in the more ways, with people you will share

7/ As a bridge between people or ideas, you should always think about your job

8/ Light and music, in offices, will help to bring back some motivation (a little dance break in front of elevators always cheer you up ;) )

9/ For people coming, food you’ll be bringing in your meetings

10/ Loft program you should do…every year! (By the way, i’m thinking about Latin America #frenchhumour)

On the Table of the Laws, I swear to do my best to bring back all I can in my Home agency and follow up with worldwide collaboration.

Yes, I swear.