Eighty-four percent of Filipino Prosumers believe that the strength of a community is linked to its culture and its values. 🫱🏽‍🫲🏽

HAVAS Ortega’s Prosumer Report in the Philippines found that 84% of Filipino Prosumers believe that the strength of a community is linked to its culture and values. Brands should think seriously how they will resonate with a community’s culture and values before engaging.

In today’s digital age, Filipino Prosumers join communities — whether online or offline — not just for shared interests but also for the culture and values these communities uphold. This profound connection speaks volumes about the importance of community in the lives of Filipinos.

As we navigate the ever-evolving landscape of social media and digital connections, it’s crucial to recognize this: Communities that Filipino Prosumers engage with are woven together by shared values and beliefs about how society should be.

For brands, this is a call to action. Communities are more than just collections of consumers and audiences. They are vital spaces where Filipinos express themselves, find support, and draw inspiration, especially in challenging times. These communities are pillars of inspiration, guiding individuals toward better, more meaningful lives.

Brands must respect and honor this dynamic. Understanding and embracing the cultural and value-driven bonds within communities can lead to deeper connections and more impactful engagements.