Filipino Prosumers’ Adoption of Generative A.I. is Through the Roof

In the past two years, Generative AI has transformed the way consumers interact with data and knowledge. In the Philippines, 93% of Filipino Prosumers — the 15–20% of the population who are at the forefront of cultural shifts — are aware of AI tools like ChatGPT, DALL-E, and Midjourney. Even more striking, 85% of them have already integrated these tools into their lives.

What’s their verdict? An overwhelming 94% see Generative AI as a revolutionary force — one poised to reshape not just the tech landscape, but also the way they experience brands and how our future unfolds.

Filipino Prosumers are early adopters, and they expect brands to be, too. As they explore these new technologies, they anticipate and expect brands to follow suit, embracing AI to create seamless, innovative experiences specially for them.

However, there’s a caveat: Consumers want the human touch to stay intact. While they appreciate the efficiency and seamlessness AI brings, they expect brands to balance these with meaningful, human-centric interactions.

Is your brand ready to meet these evolving expectations?