Filipino Prosumers Believe that Generative A.I. is a Revolutionary Technology

Filipino Prosumers — the 15–20% of the Filipino population who are at the forefront of cultural shifts and adoption of new brands, media, and technologies — are embracing Generative A.I. and are incorporating it into their daily lives. This is largely because 94% of them believe that Generative AI is a revolutionary technology that can change how we live, work, play, and relate with one another. This forward-thinking group of Filipino consumers believe that AI is more than just a tool; they see it as a catalyst to a better world.

In fact, 68% of them believe that AI has the potential to eliminate employment, envisioning a future where technology drives job opportunities and career advancement. They also see AI as a key player in addressing global challenges: 64% believes that AI can help in our fight against climate change and global warming. Moreover, 54% have faith that AI could help resolve geopolitical conflicts and usher in a more peaceful, cooperative global landscape.

This hopeful outlook from Filipino Prosumers underscores a broader shift in how we perceive technology’s role in society. As business leaders, marketers, and decision-makers, we must ask ourselves: How do we align with this vision of Filipino Prosumers for themselves and for the future, using AI? How can we leverage AI to fully engage with our consumers and inspire them to help make the world a better place?

The AI revolution is well underway, and Filipino Prosumers are leading the charge. It’s time for businesses to tap into this momentum, harness the power of AI, and work towards creating the transformative, positive impact that Prosumers so strongly believe in.

👉 We have written a white paper on Generative AI and its potential impacts to the Philippine society. For a copy of our white paper on Filipino Prosumers and Generative AI, click on to https://lnkd.in/gX_nyr3V