Find Meaning and Make It Work
Know where you stand and where you want to take things. Can you plot your brand’s position?
LOOKING AT THE INDUSTRY landscape today, consumers continue to have a significant say at a brand’s fate. More and more the power shifts. And while brands are still expected to produce the best products and solutions, they are also urged to go beyond themselves.
Consumers are voicing out the need for companies and brands to become meaningful. And so this second instalment of the Meaningful Brands Infographics from Havas Media Ortega illustrates the genetic make-up of meaningful brands — emphasizing that the only way to get ahead is to start finding meaning for your brand and make it work.
Originally published in the Philippine Daily Inquirer, 2015.
Source: Meaningful Brands Index, Global Survey 2013 • Havas Media Group’s Proprietary Metric of Brands Strength
