Guerrilla Marketing Is Dying
( — reposted from a collection of pre-2010 rants posted elsewhere.)
My boss walked into my office today carrying a letter from a lawyer. Seems our firm’s web site had an image owned by some giant media company out west, and they were pissed about it. Of course, using non-royalty-free images without permission is a huge no-no for corporate web sites. Everyone knows that, myself included. But, from time to time…