Game of Thrones®, the hit HBO® series, is heading into its final, six-episode season in April 2019. In anticipation of the final season, HBO is launching #ForTheThrone, a multi-phased, global marketing campaign that will unfold over the months leading into the final season.
The Game of Thrones franchise has become a worldwide cultural phenomenon, with a massive global army of die-hard fans who go to great lengths to honor the show. At its onset, the #ForTheThrone campaign will showcase the extremes the show’s characters have gone through in their quest for the Iron Throne, while encouraging fans to re-watch the series and potential new viewers to watch the series for the first time before the final season begins.
The campaign kicks off today on HBO’s social platforms with a #ForTheThrone retrospective video, featuring the most iconic scenes from the series thus far. The video release will be followed by complementary character posters shared on Game of Thrones social media profiles, that highlight what major characters have done #ForTheThrone. Twitter has also designed a custom emoji to celebrate the final season. Fans can Tweet with #GameofThrones, #GoTS8, #GoT, #ForTheThrone, or #PorElTrono to unlock the emoji.
In addition to an event-level outdoor marketing presence in New York and Los Angeles, Game of Thrones is taking over Grand Central Station beginning on November 27, with over 150 variations of the #ForTheThrone creative and including a limited edition run of 250,000 metrocards.
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