The Rebranded U.S. Trading Platform Will Be Found at Huobi.com. Huobi Global Will Continue to Operate under Its Own Name at HBG.com
SAN FRANCISCO — January 10, 2019 — HBUS, the U.S. strategic partner of Huobi Group, the world’s leading digital asset solutions provider, today announced the rebranding of their retail trading service from HBUS.com to Huobi.com. HBUS Holdco, Inc. (“HBUS”) continues to be the company operating the U.S. trading platform. Huobi Global, Huobi Group’s flagship digital asset trading platform, will continue to operate under its own name at hbg.com.
The exclusive licensing agreement and partnership gives HBUS a reputable brand to provide U.S. traders with localized trading experience. A closer relationship also means more technological support from Huobi Global for HBUS, which will provide advanced stability and security features.
“This rebranding is a step forward in Huobi Group’s plan for global expansion.” said Leon Li, CEO and Founder of Huobi Group. “We feel very confident that the HBUS team will be excellent stewards of the ‘Huobi’ name as they become the top digital asset exchange in the U.S.”
“Huobi Global is a world leading digital asset exchange, especially in Asia, and the name ‘Huobi’ is a powerful brand in the digital asset world, representing dependability, flexibility, and security for more than half a decade,” said Frank Fu, CEO of HBUS. “Leveraging our enhanced partnership with Huobi Group, we’ll continue to operate the trading platform in a compliance-committed manner, offering wide token variety, competitive trading fees, and help grow the brand of Huobi to be synonymous with excellence and worldwide regulatory compliance.”
HBUS originally launched its marketplace in July of 2018, and will rebrand the marketplace to Huobi (pronounced, Hwuh-bee) effective January 10th. The Huobi marketplace is fully committed to U.S. compliance and will offer 13 digital currencies, including Bitcoin, Ethereum, and Litecoin, with 35 trading pairs. To celebrate the rebranding, HBUS has launched a number of different promotions, including trading rebates, and will continue to offer low trading fees and other benefits for traders.
About HBUS
HBUS Holdco, Inc. (“HBUS”) operates Huobi Marketplace, an advanced U.S. digital currency trading platform. HBUS is a U.S. company and strategic partner of Huobi Group, one of the world’s largest digital asset trading and management service providers. The Huobi service offers a wider variety of tokens and giveaways to U.S. audiences, with 24/7 personal customer support, and unparalleled security.
Located in San Francisco, HBUS was founded by a team of proven technology executives and leaders, operating the Huobi marketplace platform under the highest of ethical standards with a commitment to U.S. legal compliance. Find out more at Huobi.com and HBUS.com.
About Huobi Group
Consisting of over ten upstream and downstream enterprises ranging from cryptocurrency trading to blockchain-based venture capital services, Huobi Group is the world’s leading blockchain company. Established in 2013, Huobi Group’s accumulative turnover exceeds US $1 trillion.
