Food Delivery Giants Swiggy & Zomato Use AI & ML To Drive Growth
Online food delivery platforms are growing and booming in India today. Food delivery giants such as Swiggy and Zomato expanded their user base substantially. And these online giants are looking to achieve more revenues by implementing AI and ML into their solutions to enhance user experience.
Food-tech companies like Zomato and Swiggy are turning to ML to boost their business growth, with the data collected over the years from food orders and user consumption patterns. Swiggy and Zomato are managing more than 1 million orders in a day in over 300 cities. And each order is influenced by the user’s past order preference.
Zomato has over 1.5 lakh eatery partners, while Swiggy has more than 1.3 lakh partners gathered over the years. And with such a massive supply base, these food tech giants are leveraging data to get demand. For instance, Swiggy uses its order history data and real-time data to decrease user wait times and retain them.
Topics to Cover
- What is Artificial Intelligence (AI)?
- What is Machine Learning (ML)?
- India’s Food Delivery Market
- How Swiggy & Zomato uses AI & ML to Drive Growth?
- The Future of AI & ML in the Food Delivery Sector
What is Artificial Intelligence (AI)?
AI is a human-like machine that acts just like a human. AI is a branch of computer sciences that develops intelligent machines able to perform tasks that usually need human intelligence.
These machines are trained to think like humans and imitate their actions. They display traits related to the human mind, like problem-solving and learning.
AI applications are unlimited as the technology has already been implemented in several fields and continues to explore more sectors.
What is Machine Learning (ML)?
Machine learning is a subset of AI. It focuses on learning from experiences and enhancing their decision-making or forecast accuracy with time.
Here, algorithms are meant to discover patterns and features in voluminous data to make decisions and forecasts based on new data.
ML refers to computer programs automatically learning and adapting new data without human assistance.
The most important part is to know how AI and ML are used in the food industry at a vast scale for user convenience and better Growth.
India’s Food Delivery Market
Even without informing, you must already know how much the food delivery market has grown in India over the past few years.
India’s online food delivery market has observed a rise of 16% and is expected to be worth USD 17.02 billion by 2023.
According to research, the most common reasons to order food are promotional offers, rebates, convenience at home, and ordering different cuisines from different places on a single platform. Of all, Bangalore is the city with the most online food orders.
The food delivery apps are now determined on acquisitions and partner with logistic firms to deliver their deliveries in a dedicated sector.
How Swiggy & Zomato uses AI & ML to Drive Growth?
AI helps Swiggy differentiate between veg and non-veg meals. NLP helps the companies serve broad geographic areas without taking into account any language barriers. This helps Swiggy to find using some famous terms that the users might use for getting exact outcomes.
AI also provides Swiggy a personalized interface for its users based on their particular needs or preferences.
Swiggy uses data analytics to provide a list of restaurants to each customer as per their preferences rather than on their location. Swiggy can determine a customized feed on the homepage by blending the food graph with the users’ past food preferences.
Moreover, AI helps Swiggy ensure that they render precise delivery to their users and meet the promises efficiently.
Zomato uses ML to enhance product UX via personalization and better features and boost productivity into their operational and commercial areas across online ordering and restaurant partners.
AI has made an impeccable impact on the online food ordering companies to execute their tasks systematically.
Moreover, these tech giants enhance their logistics using artificial intelligence and machine learning technologies by optimizing routes for every delivery guy.
Moreover, these food tech giants are working with AI app development companies to build more attractive products than competitors. And using AI, they can deliver an improved food ordering experience for their users by offering chatbots or voice assistance, recommendation engines, and much more.
The Future of AI & ML in the Food Delivery Sector
India is trying its best to incorporate AI on a broader scale; however, issues like proper infra, investment, and talent pool still remain major barriers. AI can transform the way we run the food market by accuracy, productivity, and experts in the field.
However, AI is still doing a great job in a developing country like India. It should be noted that in 2016 India ranked 3rd among G20 nations based on the number of AI-based startups. And coming to the online food delivery sector, it is doing very well and shows full possibilities for betterment in the future.
If you want to develop your own AI and ML-based food delivery app, get in touch with our HData Systems team today, and we shall guide you to the right path for your AI-based Food delivery app development.
