Mobile App Landing Page: Why, How, Top 3 Services
There’s nothing more frustrating than creating a product that doesn’t sell. Why is this happening? The common reason — you just skip the most important part of the mobile app development process — idea validation. And if you still not have an app landing page — it’s time to reflect.
Before we begin, let’s define the concept of a landing page:
- In technical terms — this is a page that consists of the same elements as an ordinary web page (HTML, CSS, text, pictures, video, etc.)
- In terms of business — this is a page that prompts a user to perform the required action (purchase or subscription)
- From the user’s perspective — this is a web page that appears in response to clicking on a link from another site
Reasons why app landing pages are a must:
- provide your ideas a place to live
- easily generate leads
- gather demographic info about your prospects
- track data
- force visitors to make a decision
- help your ad campaign succeed
Landing pages = opportunity
Why have landing pages been the tried and true best friend of marketers for so long? Because they work amazingly well at converting all types of traffic to leads and sales. They work amazingly well… Landing page provides you an excellent opportunity to start a conversation with your consumers. This is not just a website, but a great tool for sales!
Well, if a one-click landing page sounds like it’s right for you, here is a list of the appropriate services to get you started.
#1 Unbounce (Free 30-Day Trial)
This landing page builder empowers you to promptly build landing pages and overlays for any campaign — without developers, coding skills or tech bottlenecks.
It provides:
- custom landing pages
- high-converting overlays
- unlimited A/B testing
- fullscreen backgrounds / video widgets & backgrounds
- conversion tools
#2 Wishpond (Free Trial for 14 Days)
Wishpond is a platform designed to make it simple for businesses to run marketing campaigns from the very beginning to the end.
This marketing platform has:
- 100+ solid landing page templates
- forms
- popups
- A/B testing
The service is built to be mobile responsive from the ground up so you can edit the look of your landing pages in desktop, tablet and mobile view at the same time and without having to recreate pages.
#3 Lander (14 Day Free Trial)
This is a landing page provider with excellent support and fantastic squeeze page designs. It helps you convert visitors into leads without any effort. Lander’s website is straightforward and easy to navigate.
Features:
- unlimited landing pages
- layouts and templates
- сonversion сhart
- easy to use editor
- A/B testing tool
- dynamic text replacement
- landing page integration with Facebook
Hints and tips:
TITLE Write a catchy headline that is closely related to the product.
LOGO Use the logo with perfect color metrics. The visitor should know who you are in the first very visit.
PICTURE Use only an engaging and high-quality image relevant to the offer.
CONTENT Text must be short and appealing. First and last paragraphs are always better to contain less than five sentences.
KEYWORDS As any other inbound marketing content, keywords should be considered in the page title, headers, and text on a landing page to optimize it for search engines.
CALL-TO-ACTIONS Use clear call-to-actions that are easily accessible. And if you’ve already launched the app, offer your visitors to download it.
VIDEO Adding video to an app landing page can be of great help. You can give users a better tour of the app, benefits, features etc.
CLEARNESS Bullet points should accurately display what you offer.
Always consider easy readability and interesting presentation, and then your mobile app landing page surely win!
Read also: “Why Mobile App Is a Must-Have For Business”
