The Five Logo Design Trends 2017
The design industry can be quite elusive if you’re not in the thick of it. If you really want to stay up to date with what goes on in this sphere, then you’re definitely in the right place. Five minutes to read this article and you’re already a trendy designer who creates masterpiece logos.
To help you on your design way, we’ve collected the five rising logo design trends that are geared to make the most impact at the moment.
#1 Hand-drawn style
Logos that have a hand-drawn or sketched-out aesthetic are another growing design trend. Major advantages of this approach include 100-percent uniqueness and wide brand recognition. They succeed in providing a satisfying contrast to the clean and structured layout of an interface.
#2 Letter Stacking
Letter-stacking is a technique that designers use to place long phrases and text without spreading across a large area. Such logos look elegant and refined. They can include vertical or horizontal inscriptions along with complimentary graphic elements — a great visual combination. The design style gives off an edgier look and a strong identity blends with the same.
#3 Gradients
Simplicity is what determines today’s gradients. Previously gradients were about bright colors and bold combinations that added depth and volume. But today, designers achieve this aim by using muted hues and material design colors.
#4 Negative space
This technique implies a design which utilizes the background of an image to create another image. This negative space designing is a unique and ingenious way to convey multiple thoughts and visions. A negative space logo can be cleverly designed, witty, and come with a deeper message.
#5 Minimalism
“Through simplicity comes great beauty.” Minimalism is a new design trend since users are being charmed by the combination of subtle and simple colors in backgrounds and the predominance of bold and big fonts. This tendency focuses on removing unnecessary details and keeping just the essentials. Just look at the examples.
HeadWorks keeps up with the times, so we decided to redesign the logo too. Our work you can see here.
To Sum Up
Your logo is possibly the most substantial branding tool in your arsenal, so make sure you have a strong one. Hopefully, seeing these upcoming trends will help you gain inspiration and know what to keep an eye out for.
