Interview with Daniel Ritzenthaler — Senior Product Designer at Iora Health

Healthcare + Design Episode #5

When was the first moment you realized you wanted to be a designer? What first got you interested in design?

Can you explain your career thus far and how you ended up designing in the healthcare space at Iora Health?

You were an early member of the team at HubSpot. What was that experience like? What is the difference between designing on a small team vs a larger more established team/company?

Can you explain what Iora Health is and what benefits it offers its users?

Why do you work at Iora Health? More specifically why did you choose to design in the healthcare industry?

What are your aspirations for the healthcare industry when it comes to human-centered design? Where would you like to see healthcare move in the future? What opportunities do you see for design to influence the healthcare space? (Pick whichever question you would like to answer)

How big is your design team? How do you split up work amongst everyone on the team? Do you all work together? Do you work closely with developers and other members outside of the design team?

What are the biggest/most interesting design challenges you are currently facing at Iora Health?

I believe designers are an important part of a company’s DNA since they contribute to its culture, principles, and values. How has Iora Health built a culture that fosters design?

How does data play a role in making design decisions? How do you design with the data you have on the Iora Health users?

Healthcare is a confusing mess to someone like me who is new to the industry and sees how poorly designed everything is. How did you learn more about the industry better and get caught up to speed before you started designing and leading the team at Iora Health?

I’ve heard rumors that a few healthcare professionals chose to work at Iora because of the nice software. In five years, I want that to be a normal comment.

What are some other healthcare startups who really value design that inspire you?

What advice can you give to young designers looking to make connections and break into the industry at larger startups? What advice can you give to other designers and entrepreneurs working in smaller healthcare startups?



More information

Healthcare + Design

A glimpse into the complex challenges designers are facing at healthcare startups and how they are overcoming them

Hayden Mills

Written by

UX @highalpha. Building @fontpair. IU HCI/design alumni. Follow me @haydmills.

Healthcare + Design

A glimpse into the complex challenges designers are facing at healthcare startups and how they are overcoming them