Interview with Izac Ross — Senior Designer at Collective Health

Healthcare + Design Episode #3

Hayden Mills
Jul 20, 2016 · 16 min read
Watch on YouTube

“Design is not some “department” here. It is core to the business. Right now the biggest parts of our value propositions is our user experience. Design does not report to product, it does not report to engineering, it reports directly to the CEO.”

Can you explain your design career thus far and how your journey has led you to Collective Health?

What is Collective Health and what is your role at the company?

Learn more at collectivehealth.com

Healthcare is a mess. How do you navigate such a complicated space to understand the industry, the problems, and the end users?

How do you approach these challenges as a design team?

How does Collective Health foster that design culture in such a growing company and in a space that, historically, is not a focus for healthcare companies?

How do you watch the end users use your product to really gain that empathy for them?

So you are designing software for companies that help them better organize their insurance for people who work at their company?

You wrote an article while you were at Cooper talking about “service design”. Is that what you are focusing on at Collective Health?

Can you explain what service design is?

Could you explain the design process at Collective Health? What’s the process look like from start to finish?

What are some of the design tools that you use during the design process?

What does the transfer from a high fidelity prototype to a fully implemented feature look like? How do you interact with the developers to implement the design?

Data is so important to designing in healthcare. How do you design with the data available? How do healthcare regulations affect you when designing?

What’s some advice you can give to other smaller healthcare startup design teams?

What’s some advice you can give to young designers, like myself, interested in helping fix healthcare problems one day through design?

What are the main differences between a digital agency and a product company?

What are some other healthcare startups that really have design at the center of their culture? What are some that you look up to and inspire you?



More information

Healthcare + Design

A glimpse into the complex challenges designers are facing at healthcare startups and how they are overcoming them

Hayden Mills

Written by

UX @highalpha. Building @fontpair. IU HCI/design alumni. Follow me @haydmills.

Healthcare + Design

A glimpse into the complex challenges designers are facing at healthcare startups and how they are overcoming them