4 Reasons We Keep Returning to Dating Apps We Hate

Considerations if you find yourself tempted.

Crystal Jackson
Published in
4 min readAug 20, 2024

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Photo by Josh Rose on Unsplash

I have to admit that I experienced a moment of temptation to create yet another dating profile. It’s insanity at its finest — repeating the same actions and yet expecting different results. I’m a rational, logical person. Why would I even be tempted to return to the flaming dumpster of online dating?

4 Reasons We Keep Returning to Online Dating

There are reasons. It might seem irrational, but there are contributing factors. Here are just a few I’ve noticed in my dating (or lack of dating) journey.

1. The Wild is a Wilderness

Many of us try to meet people in the wild. We stay open to that real-life meet cute — but we’re not meeting anyone, ever. The wild happens to be a wilderness, particularly if you live in a rural area. At a certain point, we wonder if we’ll meet anyone ever again. The convenience of online dating profiles might just tempt us to try again.

Dating apps create the illusion of more options, but that doesn’t mean the options are what we’re seeking. There are many single people, but finding a perfect match isn’t what the algorithms want. Instead, they are meant to generate more dating activity —…

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