If Match Group Loses Its Lawsuit, Will Dating App Users Go To Rehab?
A class action lawsuit accuses Match Group of using “predatory” practices. They have a pretty solid case.
Recently, Match Group, which owns Tinder, Hinge, OkCupid, and the League, was sued for an alleged addictive business model. The class action suit accuses the dating app giant of using "predatory" and dopamine-manipulative algorithms and practices.
If your gut reaction is a big ole' eye roll, you are not alone. Match representatives dismissed the suit, calling it "ridiculous" and claiming, "We actively strive to get people on dates every day and off our apps. Anyone who states anything else doesn't understand the purpose and mission of our entire industry."
Oh, trust me. Anyone who has used a dating app post-pandemic knows your mission— to keep users single, desperate, and swiping until their pubes turn gray. (Not a personal reference…yet.)
Sorry, Match geniuses, I am not buying it. No one designs a product hoping people will stop using it. A dating app is not a nicotine patch or the free version of TurboTax.®
But this legal melee begs a deeper question. If the plaintiffs win their case, how will dating app addicts find help? We know how to treat gambling…
