Online Dating Spending Habits

Subscriptions and in-app purchases on the rise with men as the biggest spenders

Online dating has become a major player in the global economy, with the industry expected to reach $3.2 billion by 2025.

According to a report by Statista, the revenue generated by the online dating industry in North America amounted to $2.1 billion in 2020. This figure is expected to reach $2.7 billion by 2025, with the majority of the revenue generated from the United States. The usage of online dating apps in North America is significant, with a study by the Pew Research Center showing that 30% of adults in the United States have used online dating apps or services. Furthermore, a survey by eMarketer found that in 2020, there were an estimated 30.4 million active users of online dating apps in the United States alone.

Trends and spends

One of the most notable trends in online dating is the rise of subscription-based dating apps. According to a survey by the Pew Research Center, 30% of online daters have paid to use a dating app or website, and this number is expected to continue to grow. This trend is particularly prevalent among younger generations, with 47% of millennials reporting that they have paid for online dating services.

Another trend is the use of in-app purchases to enhance the user experience. According to App Annie, a market research firm, revenue from in-app purchases in dating apps has grown by 15% year-over-year. This revenue is primarily generated from the sale of virtual gifts, premium features, and digital currency.

Avergae spend

Men are more likely to spend money on dating apps than women. A survey by eHarmony found that men spend an average of $102 per year on dating apps, while women spend an average of $65 per year. This is partly due to the fact that men are more likely to initiate contact on dating apps, which can require the use of premium features.

In terms of spending habits, a report by App Annie found that the average spend per user on dating apps in North America was $77.60 in 2020. This figure is expected to increase to $96.10 by 2025, indicating a growing trend of spending on online dating services.

Spending habits and trends may vary depending on factors such as age, gender, and location. However, these figures provide a general overview of the online dating industry in North America and its economic impact.