Heist x Singapore Design Week 2018

We’re thrilled to partner with Singapore Design Council — Bringing the second edition of our ethnography workshop to Design Week 2018

Ethnography is the study of culture and people, and it’s more than just an academic practice. It’s the superpower that can determine the success of new products and services, and boost the chance that a new concept will make it to market.

In this session, Heist Principal and Founder Kajal Vatsa will lead participants in gaining the tools needed to stay close to customers’ views while improving usability and retention.

Participants will come away with an understanding of:

• The basics of ethnography and how it relates to the design of new concepts
• Simple, cost-effective ways to integrate ethnography into the development of new products, services, and experiences

Come join us here!

Poster designed by Pollen, our fave new collaborators for Middle East based projects.

UPDATE: This event is sold out, and our waitlist is also full. The venue cannot accommodate any more seating. As much as we would love to — we simply can’t have everyone at the same workshop. We will host a second edition of this workshop in April. If you’d like to sign up, please ping us at sprint@heist7.com.

Originally published at www.heist7.com on February 27, 2018.