The Newest Corner of the Metaverse: Audi-Backed XR Passenger Experiences by holoride

Mario Kart meets Pikmin meets The Sims in this interactive, user-created world that transforms any car passenger’s ordinary commute into an adventure– holoride is a corner of the metaverse for people on the open road.

With real-time data synchronization and location-based accuracy, this XR-powered world has been named TIME Magazine’s “100 Best Inventions of 2019,” on top of winning the SXSW Pitch in “Entertainment, Gaming & Content”, Best of CES 2019, and a much-sought after mention in “STARTUP AUTOBAHN by Plug and Play” including a global innovation award in that scope.

To say the least, 2021 has been a busy year for the company. On top of having a successful $12M Series A raise in April, holoride also launched the RIDE token as the first ever project on Elrond’s Maiar Launchpad this past November. Building on the hype since then, much excitement and anticipation has been surrounding holoride, which is touted by many to be the future of in-vehicle driving experiences.

The RIDE token is an integral part of the holoride platform that will be used as the main mechanism to connect vehicle manufacturers, content creators, brands, and passengers. Value is captured in every mile of the holoride-designed driving experience. Blockchain is being used to build the platform and offer users a fair platform for driving data that incorporates publicly-verifiable value distribution. In the win-win partnership with Elrond’s carbon-neutral blockchain, holoride can offer a way for cars to be rapidly integrated on-chain at a low cost without a barrier to user-experience.

Some of the topics we’ll cover today include:

• What is holoride?
• How does holoride Work?
• holoride’s Creator Space
• holoride’s Team
• holoride’s Advisory Board
• holoride’s Investors

What is holoride?

Through the use of Elastic Content, which links real-time drive data with VR, holoride aims to be a totally immersive, future home for commuting. holoride combines storytelling and technology to unlock a modern form of entertainment that pushes the limits of immersion. The company envisions the technology it’s creating as the future of in-ride experiences. It seeks to use the valuable time we spend commuting as a way for us to become more productive, smarter and happier.

How Does holoride Work?

A primary goal of holoride is to create a sustainable content and data economy that encourages in-car content through monetization of data. holoride offers passengers a decentralized, blockchain-based media platform that enables a user-directed creator environment.

holoride’s platform connects car makers, content creators, and passengers with a range of services that will enhance the future of in-vehicle experiences.

Some of the features of holoride include:

• Applications: holoride applications run on personal devices of the passengers in the vehicle. These apps can be used for authentication, browsing, or restrictions (e.g., geo-fencing).
• Elastic SDK: Design and deliver experiences using existing game engines designed closely with top gaming studios.
• Vehicle Localization: Capture the vehicle’s data such as location, motion, and route. Think of it as media-enhanced autonomous driving software.

holoride Creator Space

All of the above tools needed to lead you on your development journey in holoride are located in the Creator Space. This space includes a fully-customizable environment where you can create digital assets in an entirely elastic world- modifiable from animations to colors. The sample files help you stay creative.

holoride’s team has also created something called Experience Tools designed throughout the development process. Some of the Experience Tools include 2D Stages, Collision Avoidance, Modular Agency, and Ride Recording:

• 2D stages: any 2D content can be integrated into holoride.
• Collision Avoidance: these VR tools make created assets avoid collision in the immersive world.
• Modular agency: helps modularity that relates to data like vehicle organization– helps ensure certain events get activated as we head toward them and not when those objects are behind.
• Ride Recording: experience recording (e.g., in cities or the Autobahn). Technical Recordings: help you test experience against complex road scenarios like winding roads.

holoride’s Team

holoride has robust technology and staff that includes Audi’s former Head of Digital Business, Nils Wollny, and a former Audi algorithm developer for autonomous driving, Daniel Profendiner. In addition, the other co-founder, Marcus Kuehne, filed over 200 patents for apps related to infotainment and immersive technology and founded one of the largest VR communities in Germany.

holoride’s Advisory Board

In addition to a powerful core team, each member of holoride’s advisory board brings a unique well-spring of industry depth with an even stronger list of experiences and accomplishments. The network and expertise of each advisor wraps through the core of some of the most influential circles in tech, security, entertainment and beyond.

To name a few:

- The Russo Brothers — Directors of Marvel Avengers Infinity War & Avengers Endgame

- Palmer Luckey, Founder Oculus VR (Facebook/Meta)

- Dirk Ahlborn, Founder HyperloopTT

- Thomas Alt, CEO Metaio (Apple)

Additionally, the esteemed board of advisors has worked with the likes of Audi, Amazon, BMW, Byton, Dreamworks, Disney, IBM, Nio, and Postmates.

holoride’s Investors

On top of having former Audi digital business heads and algorithm developers, holoride is backed by Audi itself. With other brands in the Audi group that include Ducati and Lamborghini, Audi is one of the most prominent automotive brands on the planet. As a luxury car manufacturer that serves some of the highest ticketed items on wheels, Audi is all about creating the best driving experience that money can buy. Audi’s investment in holoride demonstrates Audi’s commitment to designing the future of automobiles.

Terranet AB also backs holoride. Known for its software, radio-based solutions and 3D image analysis, Terranet AB is a Nasdaq-listed Swedish company pioneering automobile safety technology. The manufacturer designs advanced driver assistance systems for autonomous vehicles.

Schell Games, another holoride backer, is the largest US-based educational and entertainment game development provider. Award-winning designer Jesse Schell founded the company in 2002 with a staff that includes some of the most respected game designers, engineers, and producers.

Visit holoride’s website for more information.

In Conclusion

holoride, which recently launched the RIDE token on Elrond’s blockchain, is creating the future of in-vehicle driving experiences. Every part of this platform, from a core team that has years of Audi design time and infotainment patents to advisors that have led Dreamworks, Disney, and Oculus, holoride holds the future of entertainment on the road.

In this user-owned futuristic deployment of driver data on the blockchain, passengers enter the world of Extended Reality, where data points are collected with physical feedback, acceleration, steering, traffic data, and route time. TIME Magazine, SXSW, and CES have all added to the anticipation behind the technology being built on holoride. Take a look at what all the hype is about on holoride’s website.

holoride is the metaverse for the open-road and it aims to become the transportation company for this new and exciting space.