Why now is the right time to build an e-commerce App for your business?
All of us are quarantined at home due to the coronavirus pandemic which is why everyone is using mobile apps for multiple purposes such as shopping, playing, personal assistance, navigation, education, work meetings etc. But you as an entrepreneur have this opportunity to make the best use out of it as the consumers have shown great interest in this lockdown. If you own an e-commerce shop, now is the right time to build an e-commerce App as more and more firms are pushing to launch their mobile app that works seamlessly on any platform.
Most of the e-commerce transactions are performed on the mobile as it has been difficult for each one of us to purchase essential products and services in this lockdown situation which shows that it is a big opportunity right now.
Now some of you must be asking yourself: “Do I certainly need an app? I have an existing website and that should be fine”.
Well, times change. If you don’t adapt you’ll fall behind. In the sphere of e-commerce, tumbling behind generally leads to going out of business. A shop selling identical products will come forward with an alluring mobile app and blow off your web experience.
Mobile app over a responsive website
The Loading time of the Application pages are faster, hence they reel in more clients. In the retail business, seconds count. Visitors tend to leave the site if it needs more than five seconds to load and they will turn to competitors. Mobile Apps offer a personalized experience. Shopping desires and past orders can be saved in the app, serving as the base for personalized offerings. It gives the customer the basic functionality to correlate products, to go through the prices even offline adopting full-power performance of a smart device. E-commerce apps are ready to create a sturdy loyal market for your business.
How long will it take to build an app?
Generally, it takes 2–3 month to build a basic App. There are 3 stages: DESIGN, DEVELOPMENT & SUBMIT. 1–2 weeks for design and mockup, about 5 weeks for development and testing & 1–2 weeks for preparation and submit the app. But there are three things to consider before we set the timeline i.e Social, Design and Platform. Additional 1–2 weeks for social media integration and login along with the sharing capabilities. Out of the box, UI speeds up build time: few or more weeks for the look and feel. When it comes to platforms, Android devices vary. It takes longer to build as compared to iOS.
An App with a server backend takes around 3–4 months whereas 2–3 months for a basic stand-alone app with internet backend support. If you are looking for a readily available app and customise it as per your requirements, then it will take much less time.
2 Major Benefits of building an app
Loyal customers
They find themselves in a comfortable online store where they can determine goods and purchase them without any hustle. It enhances user experience and facilitates the procurement and retention of new clients.
Brand Recognition
Mobile apps support stable connections with customers, providing continuous engagement with brands. Users voluntarily share links to their favourite sites, ask for feedback and express their customer experience in social networks. Mobile users have incredible opportunities to get push notifications with exclusive offerings, discounts and giveaways. This means that they can save money, so from a psychological viewpoint, they are prone to connect with such shops on a daily basis.
Conclusion
Mobile e-commerce is on the rise. If you choose to neglect that, you’re going to fall behind. One of the most benefits of the e-commerce industry in this pandemic is that there has been a high demand for products like medicines, hand sanitizer, masks, grocery. Providing door to door shipment of groceries, medicines and other essential commodities to customers, while upholding the rules of social distancing is coming forward. Consumers are becoming far more comfortable purchasing from their mobile devices. So what are you waiting for?
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