About
Hellen—Membership for the World’s Most Loved BrandsDreaming up the future of membership, from the people who helped create loyalty programs for Nike, Nordstrom, Apple, and more.
Note from the editor
Hellen partners with ambitious brands to put membership at the heart of business.
Editors
Jason Zabel
partner and creative director @zeusjones and @hellenmembership. writing about culture, brands, belonging and the future.
Peter
As a Partner and Designer at Zeus Jones and Hellen, Peter works at the intersection of design, tech, and experience.
Pierre-Laurent Baudey
Pierre-Laurent Baudey is former VP of Member Services at Nike, where he led the launch of Nike Membership, rewiring the company with the member at the center.
