CDO Day 0 — The many faces of evidence
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A very modern problem for leadership, executives and boards is, in fact, a very old problem; it is just that the scale, impact and consequences have increased. Evidence.
There are two sides to the evidence coin, the proof the problem is the priority problem for scarce resources, and the other side is that that solution is the one that will drive the outcomes we desire. Very different evidence requirements, and each side have many faces.
Complexity and uncertainty mean that the historical preference for gut feeling and big leadership power plays provide insufficient rigour in the decision-making process. However, evidence gathering and presentation have similar issues. Evidence can always be found to support the outcome you want (is this a problem or not), and incentives mean that evidence about which solution creates the best outcome will be lost, reframed and distorted.
Unpicking these two sides and many faces of evidence is a Day 0 challenge for all CDO’s.
In previous articles, I have written about many aspects of this problem.
