Why we‘re building Fetch

Hansmeet Sethi
Fetch
Published in
2 min readApr 20, 2018

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To realize an open, decentralized and transparent future, the time has come to deliver crypto products with delightful and intuitive user experiences.

For longtime crypto heads, it’s normal and sometimes fun to paste a hex address or use a smart contract ABI. But, testnets and gwei aren’t a part of most people’s daily routine. It’s exactly these people we need to nurture into active users to realize the future. For that to happen, crypto products have to evolve.

We’ve seen this pattern before. Innovation often arrives in rapid bursts catering first to early adopters. Then, to gain broader adoption, a new wave of products emerge built with the needs of the user at the center. GUIs replaced DOS and the iPhone replaced confusing smartphones nobody could actually use. The time has come for crypto.

Regardless of the frenetic pace to ICO, users deserve intuitive and easy to use products. If users can’t easily enjoy the benefits, all the incredible work on protocol development will suffer a quiet death.

We are building Fetch to make it easier and more profitable to trade crypto. Executing trades across decentralized, centralized and anonymous exchanges is confusing and often scary. If you ever watched a 20 minute video to figure out how to make a trade on a DEX, you know what we mean.

Traders make more and spend less time struggling to execute trades with Fetch.

Fetch finds the best prices for users and automates trade execution. Fetch scans exchanges for the best rates, considering all fees, so the user can choose the best option. At that point, Fetch automates execution of the trade. Simple and the way things should work.

No instructional videos required!

In Summer 2018 we are bringing Fetch to the world, starting with a small group of beta users. Sign up for early access to join us on our quest to bring world class user experience to the decentralized world (and make more on your trades!).

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