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777 — Not an Airplane, but a Rule for Relationship Success

5 min readMay 23, 2025

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Photo credit: iStock

By Dr. Kurt Smith

We all know that good relationships require effort. But if we’re being honest, we also know that it’s easy to get lazy and stop making the kind of effort it takes to keep our relationships strong.

Almost every couple has felt bored, stagnant, or in a “rut.” Sadly, more than a few of those couples have given into those feelings and given up on their relationships.

How can you avoid becoming one of them? This is where the 777 rule can become helpful.

Is it a foolproof way to ensure happily ever after? No. But it absolutely helps stack the deck in your favor and promote success.

The 777 rule helps maintain intimacy, excitement, and emotional connection in a relationship.

So, how does it work? Simple.

  • Every 7 days, go on a date
  • Every 7 weeks, take a weekend excursion
  • Every 7 months, take a proper vacation

Why 7? It’s not as random as it may seem. Let’s break it down and see why it works…

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Hello, Love
Hello, Love
The Good Men Project
The Good Men Project

Written by The Good Men Project

We're having a conversation about the changing roles of men in the 21st century. Main site is https://goodmenproject.com Email us info@goodmenproject.com