How to Attract a Perfect Match Even if You Feel Imperfect
When marketing campaigns tell us we are flawed, we need to embrace the features that make us unique.
By Barry Selb
Each of us is unique and perfectly imperfect. It’s part of the human experience. When it comes to romantic relationships, I believe no matter what you look like or who you are, there is a match for you. You are perfect for that special someone who is also searching for you.
The marketing of match-making websites can be denigrating. In their campaign #LoveYourImperfections, Match.com captioned separate images of people with their supposed imperfections:
One man with two different colored eyes, a woman with the inability to arrive on time, one guy labeled as always forgetting his travel pass, and another that pushed the campaign over the edge.
The closely-cropped photo showed the freckled face of a young red-headed woman with the caption, “If you don’t like your imperfections, someone else will.” As a relationship and romance coach, I found this disturbing. The advert felt like an attack on all freckled redheads. It implied that someone who has red hair and freckles doesn’t like those features on themselves. Beyond bullying this one group of people, what the phrase…
