Do You Feel Like You Suck at Dating and Online Profiles?

Here is what 2 Instagram ads can teach you about standing out in a sea of people and the psychology of marketing

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My fingers were poised. I was an expert scroller — especially when it came to ads. Like most people, the response was almost automatic (much like how my female friends describe their automatic swipe left responses). But one ad stopped me in my tracks. A topic I had ZERO interest in no less.

Here’s what the 1st sentence of the ad said:

“How much can a beginner public speaker with no experience make?”

To put things in context, I had just purchased two homes, was in the midst of moving, am planning a trip to Burning Man, and am heading up a large project at work. All of these things had been filling up my mind that morning and the last thing I needed was a suggestion of something else I could pursue.

So, why did I stop? Because her ad was a masterclass in human psychology. I only realized this when I saw another ad (we’ll call this person Jack) offering the exact same services. Only this time, I was completely turned off despite now being interested in the topic.