That Heineken Ad Isn’t Sweet; It’s Dangerous
Mirah Curzer
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The author misses the entire point. It’s about our shared humanity. The ad didn’t delve into the depths required for reconciliation, the author makes myriad assumptions in much the same way she accuses bigots. The add opened the door to the importance of dialogue. We can’t keep assuming that we, marginalized people and liberal minded folks hold a monopoly on good. Good is relative to experience and exposure, intention and belief system. If every marginalized population continues to demand all the emotional labor and educational homework be done by everyone outside their communities we’re not going to get anywhere, ever. It MUST be a two way street. That means we need to be willing to have these difficult conversations. We have to be willing to expose ourselves as much as we’re asking opposing viewpoints to expose themselves. We have to first build on common ground. That’s what this ad introduces, dialogue didn’t start with what was different but with what was shared. That is the key. Quite frankly this kind of attitude is actually far more dangerous than that of the bigot. Harvey Milk made it clear that we have to come out so people know we are their neighbours and their coworkers and their family. There has to be balance. This attitude says “we’re better than you, we’re not doing any more work” that is dangerous.