Hell’o Baby official launch in the US

New horizons from Silicon Valley

Vitaliy Urban
HelloBaby
Published in
4 min readMay 6, 2016

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One year gone after our disruptive launch in Europe, Russia and CIS. We got a lot of awards and became most-featured app with more than 100,000 happy parents on board. Finally, we became part of BootUp family in Palo Alto, change product and strategy, and now discovering US market.

Foreword

Hell’o Baby is an interactive baby album for the whole family, where parents can keep all baby moments from born to 6 years, private and secure.

Moments can be keeped as photos, video, audio and text notes. Every family member can create album and invite relatives.

Every baby event can be tagged with a special tag. We call them key moments: first word, first step, first tooth, first bathing and much more. With moments content becomes well-organized.

baby moments

Hell’o Baby is cross-platform. It can be used on iOS (iPhone, iPad), Android and web as well.

Platform includes additional services: baby measurements, photo stickers, daily snapshot , automatically-generated printed albums and more. Hell’o Baby is the only family platform where parents can do everything about baby.

services for all parents’ needs

Stickers

More than 500 hand-crafted photo stickers. We’re proud of our dynamic technology: stickers can be edited or removed even after saving, even on different devices or platforms. Other stickers apps just merge stickers with initial photo and save them.

Check what other parents do with stickers.

Daily Snapshot

Capture 2 seconds of baby every day and get final movie in one click.

Printed albums

The brand-new way of printing. All old-school printed services works like “upload some photos, spent hours to drag-n-drop them on grid, add texts, choose pattern, be a designer”. In Hell’o Baby all albums prepare automatically. We have baby data (milestones, measurements, places, family connections, interests and more) and prepare amazing albums in one click.

Parents can order big story, or small album about one event only.
With worldwide delivery.

Team

Project was started in 2014 by two founder and a small team in Moscow. Both founders have worked in digital agencies as art-directors for 11 years and met while studied in British Higher School of Art&Design.

Today Hell’o Baby is the most comprehansive 1-stop family platform where family can create, keep, organize memories and get additional services based on content.

Silicon Valley is a place to be

After 5 months in Silicon Valley everything changed. Huge market, different mentality, another approach. Now we joined BootUp.

BootUp World accelerator

We had hundreds of meetings with baby brands, advisors, investors. What we got – it’s much better to build 1-stop platform with strong community, make it as cheap as possible (or free) and help brands to cummunicate with appropriate parents inside Hell’o Baby.

Now we build platform to connect with any other baby services, apps, gadgets, collect and analyze all data inside platform. We use Branch for deep app2app integration. Our first strategical partner is Neebo. Wearables are the future – nobody will measure baby temperature or heartbeat manually in 2017: all data from Neebo will be automatically transferred to Hell’o Baby.

US launch

Product is already working globally. But we’re about to make special
re-launch for US market with new stunning features!

Plans

On a new market we’re working on a new features:
– Public timeline for UGC and brands;
– Moms community with questions/answers, smart bot to help moms;
– Marketplace with smart recommendations;
– Partners’ integations to communicate with their audience inside platform;
– “Hell’o Baby connect” for stores and moms communities to log in on any baby site/app in one click.

Try Hell’o Baby. One album. Whole family.

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