HelloGold Foundation Update #12–12th June 2018
Business
News from the Marketing desk
May has been a very good month for HelloGold. The launch of a new marketing campaign, A Better Future, led HelloGold into the month of Ramadan on a solid uptrend of gold buys. various promotions were launched driving sales to all time highs, both in weekly and daily numbers!
The Best Price campaign kicked off on 24th May. Fees were reduced, meaning HelloGold currently offers the best price for buying gold in Malaysia. And since there’s no use being the best if nobody knows about it, HelloGold made sure to be featured on imoney.my, a well trusted and widely read site in Malaysia for everything related to money & investment.
If that wasn’t enough, HelloGold was also featured on two other websites with very wide readership within the target market, Siakapkeli (Malay focused) and Leesharing (Chinese focused). We didn’t have to wait for long to see the positive results of those combined efforts…
New All Time High records — daily with 266 grams, and weekly with 700 grams were reached!! Previous ATH were 136 grams and 400 grams respectively so the bounce is significant and is a great encouragement for the team to continue on efforts to increase market reach and consolidate higher sales.
Events and talks
On May the 7th, HelloGold’s CEO Robin Lee was invited by the IFN Asia Forum to speak as part of a panel focusing on “Preparing for the Future: Financial Technology in Asia”. The panel got the audience engaged and the conversation around fintech, financial inclusion and HelloGold’s contribution to those sectors continued off-stage with key players of the industry.
Robin was also invited to speak at last week’s Innovfest Unbound 2018 in Singapore on the topic of “A new wave of fintech”. It really is great to see how HelloGold’s work and Robin’s expertise in the industry are being recognised, and having him being invited by recognised events to share his take on the future of fintech and financial inclusion. It shows the recognition and credibility that Hellogold is getting out there.
HelloGold App development
The HelloGold team has now released a new version of the Promotion Engine that incentivizes customers to sign up to HelloGold and also save in gold. The Product team has also implemented many minor tweaks that improve upon the customer’s experience of using the app.
There are many exciting product features in the Product Roadmap being developed by Product, incorporating the feedback Customer Service are gathering and the strategic plans of the Marketing team. These will significantly contribute enhanced user experience for HelloGold’s ever increasing customers.
Some of these enhancement includes UI/UX redesigns to improve customer experience and a referral system that incentivizes customer to share the App with their family and friends.
Technical
Wallet Integration
HelloGold’s partner, Axiata Digital, has agreed to work on enhancements to the Boost wallet to better support HelloGold’s KYC requirements while still retaining the user friendliness of the wallet for customers wanting to buy gold to preserve their wealth.
For the tech team, this development has facilitated the work aimed at building a better payment integration system with better extensibility to facilitate integration of other wallet APIs. This is good news for both integration into the Boost wallet and capacity to swiftly integrate with other wallets as partnerships materialize.
Product Blockchain
HelloGold is now running its private blockchain in a staging environment where it is integrated into a Central Web Server instance. Some bugs were discovered and the team are working hard to resolve them. The team is on a quick develop, test and re-adjust cycle.The development of Hellogold’s own private blockchain is key in laying the foundations necessary to the deployment of the comprehensive range of asset-backed products HelloGold is planning, in a way which is sustainable, secure and efficient.
GOLDX and HelloGold Tokens
The team is hard at work pursuing the development of the components required to push live the newly announced utility features of HGT. The exchange contract, allowing for the fully automated buying and selling of GOLDX is a key component currently being completed.
Other new developments are in the pipeline, and are still being worked on by the Blockchain development team. We will share more details here soon.
Preparing the core systems for regional expansion
The implementation of the Core Transaction Server is now complete, marking the achievement of an important milestone on the way to HelloGold’s global expansion!
The next phase of development is to update all related tools and services, and integrate them to the new CTS. This includes reporting services, end of day jobs and related partner links that pushes external third party information is used by CTS to function as an exchange. Not the most sexy stuff, but essential nonetheless to the success of HelloGold!
Token
HGT second utility features
After the Milestone Burn announcement last month, the team announced the second new feature for HGT, a Discount & Burn utility granting a 50% discount on GOLDX buy fees when paid with HGT. This feature reinforces the synergy between the two ERC20 tokens, and offers HGT holders with a better access to tokenised gold should they want to hedge their crypto investment with some fully-allocated investment-grade gold.
Events
The Discount & Burn feature was announced by Robin from NYC, where he and members of the HelloGold team were attending Consensus and Token Summit during #BlockchainweekNYC
HelloGold’s Co-Founder Ridwan Abdullah presented a demo of the incoming GOLDX app to a captivated audience in Consensus, revealing for the first time the look and feel of HelloGold’s upcoming product. Tokenised gold and collateralized loans available through the app made a strong impression on the audience, and it was a welcomed confirmation that we’re heading in the right direction with this new product.
The blockchain space being a small world, #BlockchainweekNYC was also a great occasion to meet again with many faces old and new, most notably friends from MEW and Metacert as well as Robin’s former colleagues at World Gold Council.
Discussion around the presentation revolved around building partnerships and working together with other actors in the blockchain world involved in financial inclusion and tokenised assets. We’re at such an early stage of this industry, but it’s amazing to see the creativity and enthusiasm people are demonstrating. No doubt solid partnerships will arise for HelloGold to provide meaningful solutions to the daily problems faced by the unbanked and underserved.
On the topic of blockchain events, Robin is in New York -again!- to attend #BCISummit. He will be speaking as part of a panel on Tokenization of Commodities on Tuesday June 12th at 10.40 AM. Will cover more on that and the meetings happening around the event in our next Monthly Update.
ETH KL Meetup
Something has been missing in the Kuala Lumpur crypto scene, and HelloGold’s finest Blockchain developer and researcher have set out to fill the vacuum: KL is going to have it’s first Ethereum Community meetup! Dave and Harith have worked hard to set-up the first ETH KL meetup, focusing on th tech with the both Etherscan and Infura coming to present how they use the Ethreum protocol, and their take on the future of developer’s preferred smart-contract platform. So if you’re around on the 20th of June, grab a seat and come join us at DOJO KL for an awesome evening!
New exchange listing for HGT
You’ve probably noticed that HGT has entered OKEX’s Community Vote Competition to get listed on the exchange. We didn’t make it to the winning three for the first round, but don’t worry, we can stay in the competition as long as it takes to get there, and we need your votes to make it work! So if you haven’t, please come and support HGT by putting your OKB tokens behind our coin!!
We’re also getting listed on an exchange based in Singapore, KKcoin this Tuesday 12th of June. And we’re celebrating it by lauching a 10 day trading competition, so make sure you join in and celebrate with us!! Have a look here for more info.
And because new listings aren’t quite enough, we’ve also started a new marketing campaign around HGT, aiming at building awareness for our token and stimulating volume and price of the token. If you’re already part of our Telegram group -and if you’re not yet, you definitely should!!- you’ve noticed the influx of new people coming in… The Airdrop causing such a rally is our way of marking the launch of this new campaign which we’re confident will significantly improve value for all HGT holders. We’ll be sharing more details about it all in our next Monthly Update.
GOLDX distribution
The rewards for May 2018 will be distributed on 14th June 2018. The total allocation will be 1.573 GOLDX.
Please remember to keep HGT in your own wallet and not on any exchanges to receive the GOLDX!
We will continue to provide updates on a monthly basis. Please do get in touch with us in between updates if you have any thoughts, suggestions or recommendations.
The HelloGold Foundation Team
