HelloGold Foundation Update #15– 12th September 2018
Business
New look for the HelloGold mobile app
A new look and feel to the mobile app was introduced, with a clearer dashboard improving customer experience. This new look and feel also means that it will be easier for the HelloGold marketing team to push notifications and promotions in-app. A major feature for HelloGold users is being worked on by the tech team, so September should come with its lot of improvements as well.
Merdeka
The national celebration of Malaysia’s independence from the British Empire was celebrated on the 31st of August. For the occasion the entire Malaysian HelloGold team paused for a family photo in the new office. The team continues growing as more staff is onboarded to help increase the speed with which new app features and backend development are getting built.
Marketing push
With sales growing at a steady pace, the HelloGold marketing team has been very busy working with major advertising and PR firms to lay down the plans for the upcoming national marketing campaign. HelloGold’s presence, almost entirely online until now, is about to take another dimension. The whole team is really excited to see the campaign being launched this coming months. The aim of the campaign is to drastically boost customer acquisition and AUM by the end of the year.
Agreement signed to provide Heluss with $2,000,000 worth of gold.
Finally, the last days of August saw the announcement of a partnership between HelloGold and Heluss, a fintech platform using blockchain technnology to provide insurance solutions. HelloGold agreed to provide the insurtech company with US$ 2 million worth of gold which Heluss will use to ensure the stability of HUT tokens. You can read more about the partnership here.
Technical
Product Blockchain
All the basic features such as adding cash and withdrawing cash from HelloGold’s permissioned blockchain including the token explorer to browse transactions within the blockchain have already been completed and are running in staging environment.
These functions have also been integrated into a staging Central Web Server. The focus will now shift to the next core set of functions such as buy and sell gold using an exchange that takes fiat as payment and returns gold tokens for the former and vice versa. This is a critical piece of work as these are the two core transactions for our platform.
GOLDX global app
Robin announced a few months back in New York the launch of a global GOLDX app that will allow customers anywhere in the world to buy and sell GOLDX directly from their phone. GOLDX is fully allocated, investment-grade gold, tokenised on the Ethereum network.
HelloGold tech team is now executing the plan to achieve these major steps towards reaching out to markets worldwide and enter 2019 on a very strong footing. The current effort to develop GOLDX and the HelloGold private blockchain, as well as our existing off-chain platform, are complementary components that help build better products to serve the underserved and unbanked.
Regional Expansion
The Thai app is being tested in preparation for our launch in Thailand. The app has already been translated into Thai and the local team in Thailand has been hard at work to make sure that the app is redesigned to support localised requirements. As this is the first launch outside of the proof of concept market, there are key challenges which are addressed by making localised changes at the app and backend levels to support the market’s unique needs, notably due to different regulatory requirements.
Work is beeing done in coordination with the Thai marketing team to help setup the company’s web and social media channels in preparation for the launch.
Token
Cap Removal
A lot of HGT supporters were waiting for a special announcement regarding GOLDX and the limit on the endowment provided to HGF. They were finally rewarded for their patience on the 10th, when HGF announced that the AUM limit to the endowment is effectively being lifted!
Dappathon
A decentralised application (dApp) hackathon, dubbed a dappathon, was held in KL’s Cyberjaya from August 17 to 19. HelloGold sponsored the event and three members of the tech team assisted in mentoring during the sessions. HelloGold is comitted to fostering a vibrant Blockchain community locally and was therefore pleased to be able to help the event by attending and also providing gold as a reward to the winners of the Dapp contest.
HGT listed on Payfair
HGT won Payfair’s community listing vote and is now listed on the Payfair platform, “a decentralized Escrow platform and p2p exchange which ensures the paramount security of all cryptocurrency transactions made between two parties.”
This is great news for HGT, as payfair now allows HGT to be bought and sold directly in exchange of fiat money, opening new avenues to the token.
GOLDX distribution
We are distributing rewards on 13th September 2018! The total allocation will be 2.3245 GOLDX.
Please remember to keep HGT in your own wallet and not on any exchanges to receive the GOLDX.
We will continue to provide updates on a monthly basis. Please do get in touch with us in between updates if you have any thoughts, suggestions or recommendations.
The HelloGold Foundation Team
