HelloGold Foundation Update #19– 16th January 2019
Highlights
- Clear branding and digital marketing on the menu for 2019
- All development work has been completed for Product Blockchain and the team is now focused on preparing for production deployment.
- Global App backend is done, frontend in progress. Release date set at 15th March 2019
Business
Branding
2018 was a year full of activity with our big marketing roll out. We were featured in many key Malaysian newspapers, then hitting the streets with our Grab car advertising as well as introducing ourselves to the many commuters on the MRT and LRT trains.
We were also busy in production shooting our first official brand commercial to further elevate our HelloGold vision with all Malaysians this 2019.
Furthermore, we sat down with existing HelloGold Savers and videoed their feedback and testimonials on their experience with us, which we are very excited to share with you all this coming year.
Digital Marketing
Based on the market research we did in the second part of 2018, we will continue to increase our presence on digital marketing, so please keep your eyes out for us online. Here’s a taster of our new posts and styles. Do let us know what you think!
Klean partnership
It’s been a long journey, but we’re finally reaching our destination … As HelloGold is entering into new partnership in Malaysia and abroad, it is great to see the KLEAN partnership, announced a year ago, reaching maturation. Recycling machines are ready to be deployed and a confirmed venue sponsor is about to take the launch to the next level.
Shout out to our partners, KLEAN, Dr. Nick Boden and team who represented Malaysia at the world startup stage at St James’s Palace in London as one of the 23 finalists from 800 to #PitchAtPalace.
We’re super excited with what 2019 has in store! We’ll be continuing to grow and develop more financial solutions and products to the everyday Malaysian!
Technical
Sprint Teams
We have fleshed out a Product Roadmap that will fill up the work streams of the 4 sprint teams (including 1 in Thailand) for the next 6 months. As always, the sprint teams will be nimble and feedback loops will ensure that we learn from each release and keep building premium product features for our customers.
Website renovation
The Web team has been making some key modifications to make sure that our website is able to support our global expansion. In line with our Thailand launch, we have added the Thai language to the main site with localized details. The team is also working hard to make sure that key SEO elements are put in place to ensure that the website serves the performance marketing initiatives that we are rolling out globally.
Product Blockchain
All development work has been completed and the team is now focused on preparing for production deployment. The first technical challenge is to replicate existing customers accounts and their wallets to the Product Blockchain as fast as possible while maintaining the highest degree of security and data integrity. As such the team is building the required scripts to do the replication in the most timely and safest fashion.
Token
Global App
the crypto to gold app is taking shape. Screens have been approved and the backend platform is set up. the team is currently performing testing on the infrastructure, while front-end development is kickstarting. The expected launch is set for the 15th of March, and we’re aiming at a Beta preview to be held during EthCC in Paris!
ETHKL#6
Koh Wei Jie from Consensus Singapore came to visit us on 20th December to deliver a presentation about in-browser zk-SNARK verification. Turn-out was lower than usual due to Christmas holidays, but the quality was there intact! Wei walked us through the process of bootstrapping the old-school Mastermind board game with some zero-proof knowledge, epic! You can read more about his work in this post.
GOLDX distribution
We distributed rewards on 13th January 2019! The total allocation was 2.5283 GOLDX.
Please remember to keep HGT in your own wallet and not on any exchanges to receive the GOLDX.
We will continue to provide updates on a monthly basis. Please do get in touch with us in between updates if you have any thoughts, suggestions or recommendations.
The HelloGold Foundation Team
