HelloGold Foundation Update #20– 12th February 2019
Highlights
- 2019 is kicking off with promising figures regarding customer acquisition. Digital marketing campaign with data-driven decisions is starting to pay-off.
- HelloGold app is now live in Thailand!
- Tiered KYC has been enabled to allow users to try the app and buy gold faster.
Business
Digital marketing driving customers number up
2019 is starting with some very positive trends. January has seen a sharp increase in customers, with 2,700 new HelloGolders! HelloGold is starting to see the fruits of the efforts put over the last quarter of 2018 into its digital marketing strategy, as well as the positive reception of the Smart Saver feature that was also added late in 2018.
To kick off 2019 then, the marketing efforts continue on the digital front through Facebook and Google Advertising. In order to strengthen online branding, testimonial videos of HelloGold customers have been released, showcasing their stories and experiences using our app.
HelloGold now featured on the Huawei App Gallery
Digital marketing efforts come together with a strong push to broaden HelloGold’s reach through new partnerships. Significant businesses have expressed interest in utilising gold to incentivise their customer base and the team is exploring with them regarding a possible collaboration.
One of the earlier lead has materialised: HelloGold is now available on the Huawei App Gallery!
Thailand Launch
And there it is! The Hellogold app has officially launched in Thailand, marking the first step in the company’s international expansion! Following the launch, the team has also successfully launched a digital marketing campaign on 30/01/2019 in the country.
This is aligned with the release of the Smart Savers Programme and Sign up Promotions to Thai customers. It is still early days but the number of customers who signed up and made their first top-up is very encouraging thus far.
Technical
Tiered KYC
The HelloGold team has released the tiered KYC feature to align with HelloGold’s Chinese New Year marketing promotion push. This feature allows customers to quickly sign up and start using the HelloGold app based on the personal information that they have supplied.
This feature has been developed based on the feedback from the data and performance marketing teams. The teams gathered that customers were reluctant to supply personal information before they had a chance to try the application. This new feature is expected to impact positively the customer acquisition funnel, particularly the bottleneck that used to be associated with KYCing.
Product Blockchain
Deployment of Product Blockchain into production is in its final stage. Wallets and accounts have already been generated and the only thing left is to synchronize the accounts balances to the Product Blockchain nodes before configuring the main server to fire every transaction events to be registered in the Production Blockchain.
Once deployed, transaction details will be monitored to ensure its accuracy and also review any unexpected issues found in production. As the Product Blockchain is currently used merely as a secondary source of truth, it can be done in a safe manner in a production environment without impacting the current system. It has taken the team a lot of time and effort to research and develop the Product Blockchain to its current state but there is light at the end of the tunnel!
Token
Global App
The backend platform is being tested while front-end development is entering its second sprint (4 are planned). The team could already test the first blocks build: login, registration and password recovery. This first live testing allowed for some readjustment regarding font sizing and colour usage to achieve the best user experience. Transaction engine and KYC are the next items to be worked on.
GOLDX distribution
We’ll distribute rewards on 13th February 2019! The total allocation is 2.490 GOLDX.
Please remember to keep HGT in your own wallet and not on any exchanges to receive the GOLDX.
We will continue to provide updates on a monthly basis. Please do get in touch with us in between updates if you have any thoughts, suggestions or recommendations.
The HelloGold Foundation Team
