HelloGold Foundation Update #28– 29th January 2020
Highlights
- 2019 ends with an impressive jump in AUM, moving from 39.5 kg on November 1st to 47.8 kg on December 31st.
- HelloGold team prepared for 2020 with an offsite workshop in Penang.
- Major upgrade to Smartsaver usability on the way for all HelloGold Savers.
AUM and Marketing
2019 has truly been an interesting year for gold and anyone paying attention to the price of this precious metal. When gold’s price jumped up by 15%, many were quick to forecast a downward move. Yet, gold has stayed high since the summer, and it seems that RM 200 per gram is now the new low. Quite impressive for anybody who’s been saving with HelloGold for a year or more, when the floor was closer to RM 170 per gram.
HelloGold’s AUM has been on a similar upward trend, with a steady increase of about 25% every 2 months. Behind this increase in AUM, and perhaps more significant, is the increase in overall trade: buys and sales are picking up at exponential rates, and even in periods where sales are typically high, such as the pre-Christmas shopping spree, high volumes of buys are now matching increased sale levels. HelloGold is closing 2019 just under the 50 kg milestone, having gained more than 8 kg on AUM in the last month. A very positive way to end the year and move on to a tremendous 2020!
Closing 2019 and preparing 2020
The last month of the year has been the time to look back at what the team has delivered throughout the year. For all HelloGold app users, 2019 has been the year in which a lot of improvements have come to solve user experience glitches: cash to gold, improved SmartSaver cycles, touch ID, etc. The product and tech team have worked hard to respond to customer feedback and improve the product to better suit HelloGold Saver’s expectations.
The result is an app that is by far faster, more intuitive and more enjoyable than a year ago. The amount of positive reviews that have landed on HelloGold’s social media profiles and Malaysian forums over the second part of 2019 is proof that our efforts have not gone unnoticed by our customers. A big thank you to all those who share with us what they want to see improved, but also share what they like! There’s no better reward for a hard-working team than to see their work being recognised by those whom we build it for!
To conclude the year and prepare for 2020, Robin and Ridwan took the Malaysian and Thai HelloGold teams for an offsite in Penang.
It was the occasion to reaffirm the team’s ethical commitment to bringing fairer and better financial services for all, and to ensure everybody is aligned and prepared to deliver what HelloGold has in store for 2020.
And there’s a lot coming :)…
Technical
HelloGold’s killer feature is SmartSaver. It allows customers the peace of mind to set their savings goals once and enjoy a stress-free way to buy a little gold every day, at the best rate. Many customers have been asking us to extend the usability of this feature in order to allow them to save not just for themselves, but also their loved ones.
And so the tech and product teams have been working hard to extend the features of SmartSaver. In a nutshell, every HelloGold app user will soon be able to create multiple SmartSaver goals on their phone. This will typically come in handy for mothers wanting to start saving on behalf of their children, or sons wanting to spare some of their income to support their parents when time comes to help them in the later years of their lives.
A better future, the smart way.
GOLDX distribution
HGF distributed rewards to HGT holders on 13th November 2019. The total rewards allocation was 7.242 GOLDX. HGF also distributed rewards on 13th of December to HGT holders, for a total of 8.132 GOLDX.
Please remember to keep HGT in your wallet and not on any exchanges to receive the GOLDX.
We will continue to provide updates every month. Please do get in touch with us in between updates if you have any thoughts, suggestions or recommendations.
The HelloGold Foundation Team
