HelloGold Foundation Update #29–20th February 2020

Highlights

• AUM growth continues from 45.1kg to 47.3kg from November 2019 to January 2020
• HelloGold Chinese New Year 2020 Campaigns
• Multiple SmartSaver goals coming to completion for all HelloGold Savers

AUM and Marketing

The start of the year is looking up for HelloGold. The steady growth trend of AUM indicates that we’re on a positive track. Total AUM increased by 4.89% over November 2019 to January 2020. The growth may be slow due to new year celebrations. With various marketing campaigns currently running and numerous others in the pipeline, we are on the right path toward acquiring our target goals for the year.

Business

Golden ProspeRATy Rebate

To support the spirit of saving before the celebration of Chinese New Year, HelloGold ran a campaign from the 6th of January to the 26th of January. In efforts to drive savings and customer acquisition, HelloGold offered a 6-month rebate on buy fees for every SmartSaver purchase during that 6-month period. This promotion saw a total of over 1,900 users over the 3 week period.

Boost x HelloGold: Incredouble Savings

HelloGold ran a collaboration campaign with Boost from the 15th of January to the 14th of March. Users who save a minimum of RM200 in gold with Boost in a single transaction into their HelloGold PRO account are eligible to earn RM10 cashback. Additionally, users who hold a minimum of RM200 of gold in their HelloGold PRO account for at least 30 days after their date of purchase are eligible to receive an extra RM10 in gold.

Rakuten Trade x HelloGold Campaign

To commemorate the year of the rat, HelloGold and Rakuten Trade collaborated to bring a seamless wealth experience that combines gold and trading under one umbrella.

Rakuten Trade is Malaysia’s first online equities broker, offering innovative digital investment opportunities to investors who are keen to trade on Bursa Malaysia. This campaign offers users who own gold the opportunity to also buy shares on Bursa Malaysia — all without the expensive brokerage fees and lengthy sign-up processes. As of 31st January, Rakuten has received close to 1,000 new account registrations and is expecting more to come in the next coming weeks. Sign up with Rakuten Trade today and get up to RM 60 in gold before the promotion ends on the 31st of March 2020.

Where Savings meets Investments.

Technical

Multiple SmartSaver

HelloGold’s outstanding SmartSaver feature just got better! Introducing the new multiple SmartSaver feature — now users can save for more than just one goal. This feature will enable gold savers to set up multiple SmartSaver goals for themselves and their loved ones with one account. Multiple SmartSaver goals offer users a hassle-free option to save for all their various goals in one app.

Our tech and product teams have been working extensively in developing this feature to ensure an easy-to-use user experience. This feature will be useful for parents who are planning to start saving for their children’s future. Additionally users can also save for their elderly parents in times of need.

Multiple SmartSaver is set to launch earlier this March, driving a better future, the smart way.

Web App Integration

Exciting times for gold savers as we roll out our web app. Users will soon witness HelloGold’s visibility on numerous platforms, enabling a simpler gold purchase through our integration with various e-wallet providers. This integration will allow users to acquire gold through their e-wallet of choice without compromising the simplicity and reliance of gold purchases available on the HelloGold app.

This will solve the tedious KYC process within the app, which has resulted in numerous drop offs between the stages of “Email Entered” and “KYC Tier 1” as identified by the team over the past year. Alternatively user’s KYC will be completed from the e-wallet provider, therefore addressing the user drop off challenge, as well as enhancing user experience.

HelloGold’s web app will drive more integration with potential partners as it allows them to merge into our technology seamlessly.

GOLDX distribution

HGF distributed rewards to HGT holders on 13th February 2020. The total rewards allocation was 8.135 GOLDX. HGF also distributed rewards on 13th of January to HGT holders, for a total of 8.131 GOLDX.

Please remember to keep HGT in your wallet and not on any exchanges to receive the GOLDX.

We will continue to provide updates every month. Please do get in touch with us in between updates if you have any thoughts, suggestions or recommendations.

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The HelloGold Foundation Team