HelloGold Foundation Update #30–12th June 2020
Highlights
- AUM growth continues from 47.8kg to 58.3kg from February 2020 to May 2020
- Touch and Go as a new payment option
- Leap Year Zero Buy Fee; Boosted Smart Saver and HelloLuno Promotions
- Web App nearing completion
AUM and Marketing
Coming out of a good January things were looking good for HelloGold with improved funnel performance and growing transaction volume and positive gold prices….then the world changed, maybe for good. Covid-19 has had an undeniable effect on the world and spared no one including us. The gold market saw price movements and discrepancies it had never seen before. To help users better understand and even get a better sense of it all we published some reference articles on Why Are Gold Prices Facing A Market Premium? and Physical Gold Shortage Leads To Increase In Gold Prices in our website’s news section.
Since February up to the end of May our AUM has grown 22% (~5.1%/mth)
Business
First half of 2020
Return of the Zero Buy Fee
To celebrate this year’s leap year, saw the return of the repeatably successful Zero Buy Fee promotion. It did not disappoint, seeing high levels of participation from users enjoying their buys without fees throughout the day!
Boost x HelloGold: Boosted Smart Saver
To promote HelloGold’s new multiple SmartSaver feature, we ran our first SmartSaver collaboration campaign with Boost from the 23th of March to the 5th of April. The initiative was greatly oversubscribed with over 1000 SmartSavers signing up and committing to their savings for 3 consecutive months with the Boosted SmartSaver goal.
HelloGold x Luno Collaboration
May also saw our first exciting collaboration with international cryptocurrency exchange, Luno. The month long campaign was a cross promotional effort to encourage new users on both platforms to try saving and trading in a new asset classes. New users to HelloGold enjoyed a RM10 gold reward when they registered and saved RM100 or more worth of gold using the ‘HELLOLUNO’ promo code.
Technical
Additional Payment Option
In an effort to reduce the amount of friction to get your savings into gold through the app has successfully integrated with iPay88 to launch a Touch and Go payment option for your convenience. This integration will be for the Malaysian app users.
Thailand users have been faced with a challenging top up experience for some time and the product team has been working tirelessly to solve this unique problem to facilitate an affordable manual but convenient option….and they have done it! This new update is in the latter stages of design finalisation and is anticipated to have a significant impact on Thailand funnel performance whilst giving us a default option for new country expansion launches.
Web App Integration
The web application is in the final phases of development and testing for security with beta users expected to get access to the platform towards the end of the second quarter. Major changes were highlighted in our last update namely on partnership integration, KYC and recovery. This has been the bulk of the engineering teams focus over the last couple of months and we are all very excited to share the result. Sign up to our newsletter so we can keep you posted!
GOLDX distribution
HGF distributed rewards to HGT holders was done with the following amounts on the corresponding dates:
8.136 GOLDX on the 13th of February 2020, 7.829 GOLDX on the 14th of March 2020, 9.336 GOLDX on the 13th of April 2020 and 9.063 GOLDX on the 14th of May 2020.
Please remember to keep HGT in your wallet and not on any exchanges to receive the GOLDX.
We will be providing updates every 2 months. Please do get in touch with us in between updates if you have any thoughts, suggestions or recommendations.
The HelloGold Foundation Team
