HelloGold Foundation Update #34–17 January 2021

AUM and Marketing

HelloGold launched its first campaign with Grab. We have now participated in marketing campaigns with the three largest mobile wallet operators in Malaysia with a total user base of 12+ million.

In the last two months, our Gold Under Management (GUM) grew by 10%. Over the last 12 months, GUM has increased by nearly 90% from 47kg to 88kg and more than doubled in value from RM9.3m to RM21.3m. And, as I write this in early January, our GUM has now passed the 90kg mark.

Business

For much of our existence, HelloGold has not been able to execute its B2B2C strategy of being fully integrated into our partners. Primarily because our partners were not ready to integrate third party financial products onto their platforms. They were instead focused on building out their payments ecosystem. As a result, we were only able to secure marketing partnerships … up until now.

While these marketing partnerships have been relatively successful, we believe that full integration will lead to much greater customer traction.

In 2020, wallet providers were ready for full implementation and we have been in discussions with a number of them resulting in our first partnership now being launched with TNG Digital; and a second integration about to get underway with a targeted launch in early Q2 2021. Beyond these first two, our partnership pipeline has a number of other potential integrations which we will reveal as launch dates are firmed up.

Our plan for 2021 is to stay focus on Malaysia and Thailand with a year-end GUM target of 380kg; and then to redirect attention on market expansion into adjacent ASEAN markets and the MENA region through wallet integrations.

Technical

Web Application

Our 1st web application integration is complete and we are currently rolling out with TNG Digital, one of Malaysia’s largest mobile wallets. It has taken far longer than we had originally expected but the launch of the first fully integrated partnership is underway with a second implementation about to get started

GOLDX distribution.

Please remember to keep HGT in your wallet and not on any exchanges to receive the GOLDX.

Please do get in touch with us in between updates if you have any thoughts, suggestions or recommendations.

Telegram: https://t.me/HelloGoldOfficial

The HelloGold Foundation Team