HelloGold Foundation Update #35–1 May 2021
Gold Under Management
Since the beginning of the year to end-Q1, our Gold Under Management (GUM) has increased by 25+% to 111+kg. However, GUM in April remained largely unchanged.
Marketing
Rakuten Trade Gimme Gold Collaboration
With gold performing well in 2020, online equities broker, Rakuten Trade, partnered up with us again to kick off 2021 with another great campaign! This collaboration enables users who own gold the opportunity to buy shares on Bursa Malaysia — all without the expensive brokerage fees and lengthy sign-up processes. New account holders enjoyed RM30 in gold for each account they activated, which were the Cash Upfront, Dual and Combo account. Whilst existing holders also had the chance to convert their accumulated Rakuten Trade points to gold. With the economic uncertainty, this initiative encouraged users to diversify their portfolio all with the benefit of earning extra rewards. Overall a win-win!
GrabPay 750GRP
Throughout March, HelloGold ran a second collaboration campaign with one of South East Asia’s leading mobile wallet provider, GrabPay. This campaign gave users the opportunity to earn 750 GrabRewards Points every time they saved and held RM150 of gold savings for 30 days. With the participation rate reaching its limit half way through the campaign period, this was a hit!
International Women’s Day Referral Promotion
In conjunction with International Women’s Day, we launched a referral campaign to drive female gold savers from 8th — 31st March 2021. The HelloGold saver with the most female referrals and one of their lucky female friends who signed up to HelloGold both stood a chance to win a gift pack worth RM350 each. Sharing the gift of savings with friends and family!
Business
The webapp launch with TNG Digital has unfortunately been delayed until Q3 2021. However the team is now in the middle of a second integration with Boost with a target launch in Q3. Once this is completed, the team will begin work on the launch of an insurance product with a partner.
Technical
Web Application
Our 2nd web application integration is currently underway with a launch date in Q3.
GOLDX distribution.
Please remember to keep HGT in your wallet and not on any exchanges to receive the GOLDX.
Please do get in touch with us in between updates if you have any thoughts, suggestions or recommendations.
Telegram: https://t.me/HelloGoldOfficial
We would like to end by apologising for the lack of news since the last update
