8 Principles of information architecture

Ruslan Galba
@hellotegra
Published in
3 min readSep 6, 2019

8 Principles of information architecture

[Key Points from the book «Eight Principles of Information Architecture» by Dan Brown] ▪️◾️◼️

Courtesy of @uxchoice

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  1. Principle of objects: Treat content as a living, breathing thing with a lifecycle, behaviours, and attributes. Try Crello.
  2. Principle of choices: Create pages that offer meaningful choices to users, keeping the range of choices available focused on a particular task. Try Webflow or LeadPages.
  3. Principle of disclosure: Show only enough information to help people understand what kinds of information they’ll find as they dig deeper. Try Cashbox.
  4. Principle of exemplars: Describe the contents of categories by showing examples of the contents.
  5. Principle of front doors: Assume at least half of the website’s visitors will come through some page other than the home page. Try Funnelytics.
  6. Principle of multiple classifications: Offer users several different classification schemes to browse the site’s content.
  7. Principle of focused navigation: The principle of focused navigation — Don’t mix apples and oranges in your navigation scheme.
  8. Principle of growth: Assume the content you have today is a small fraction of the content you will have tomorrow.

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Ruslan Galba
@hellotegra

Increasing revenue for DTC brands via Facebook / Google ads 🚀Growth Strategist 🤘 Founder @hellotegra growth team 🤖 $5M+ profitable ad spend in 2020