8 Principles of information architecture
Published in
3 min readSep 6, 2019
8 Principles of information architecture
[Key Points from the book «Eight Principles of Information Architecture» by Dan Brown] ▪️◾️◼️
Courtesy of @uxchoice
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- Principle of objects: Treat content as a living, breathing thing with a lifecycle, behaviours, and attributes. Try Crello.
- Principle of choices: Create pages that offer meaningful choices to users, keeping the range of choices available focused on a particular task. Try Webflow or LeadPages.
- Principle of disclosure: Show only enough information to help people understand what kinds of information they’ll find as they dig deeper. Try Cashbox.
- Principle of exemplars: Describe the contents of categories by showing examples of the contents.
- Principle of front doors: Assume at least half of the website’s visitors will come through some page other than the home page. Try Funnelytics.
- Principle of multiple classifications: Offer users several different classification schemes to browse the site’s content.
- Principle of focused navigation: The principle of focused navigation — Don’t mix apples and oranges in your navigation scheme.
- Principle of growth: Assume the content you have today is a small fraction of the content you will have tomorrow.
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