Areas for Augmented Reality

Ruslan Galba
@hellotegra
Published in
3 min readJun 10, 2020

Areas for Augmented Reality ✨

Courtesy of @ux.patricia
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Top 6 Areas For Integrating Augmented Reality
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In which areas does Augmented Reality makes sense?

It is important to find the right ise cases for new technologies like augmented reality.

In which areas does Augmented Reality makes sense?

  • social media
  • self-improvement
  • e-commerce
  • location
  • education
  • gaming

1️⃣ E-commerce

πŸ› Visualize how a product will fit into your life while shopping online for things like furniture, glasses, or even a car.
It makes sense for things that need to be evaluated in the context of a space.

2️⃣ Self-improvement

πŸ’„ AR works perfectly for trying out beauty products (hair coloring, make-up, etc.), accessories (watches, glasses, necklaces), or even tattoos.

3️⃣ Social Media

✨Providing things like a filter adds a layer for self-expression, making the experience more personal, rewarding, and memorable.

4️⃣ Gaming

πŸ•Ή Not just great for games themselves, but also gamified brand experiences. For example, both Nike and Adidas have dropped sneakers via an AR-infused experience β€” making it more fun and also curbing resellers and bots.

5️⃣ Education

πŸ“š AR experiences can take learning outside of the classroom with in-field information for practical, real-world learning. Of course, the use case for AR is also very present in professional training (e.g. how to use heavy machinery)

6️⃣ Location

πŸ“ Improving directional awareness and guidance, and providing environmental context.

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Ruslan Galba
@hellotegra

Increasing revenue for DTC brands via Facebook / Google ads πŸš€Growth Strategist 🀘 Founder @hellotegra growth team πŸ€– $5M+ profitable ad spend in 2020