Basic shapes can RUIN your design

Ruslan Galba
@hellotegra
Published in
3 min readAug 22, 2019

Know psychology of shapes

Knowing the psychology of shapes designers are able to create proficient logos along with problem-solving user interfaces for web and mobile products.

The study claims that each shape has its own meaning and influences our mind and reactions differently.

There are many psychological tests which are used to define the personality or mental condition via shapes. For example, a favorite figure can tell about a person’s character traits, a quickly chosen shape can show what’s on the mind.

Graphic designers often deal with small but meaningful elements such as logo and icons. A powerful logo needs to convey the right message which would serve as the brand voice. If the shapes are chosen appropriately for a logo, they will assist to convey the right mood without additional words. The human mind is full of secrets and it’s often hard to predict possible reactions.

Tools to blogpost: Webflow, Leadpages.

Courtesy of @ayushjangra

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Can’t wait to hear what you all think. You have more psychological tips on shapes & stories worth mentioning, let me know in the comments below!

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Ruslan Galba
@hellotegra

Increasing revenue for DTC brands via Facebook / Google ads 🚀Growth Strategist 🤘 Founder @hellotegra growth team 🤖 $5M+ profitable ad spend in 2020