Does Above The Fold Still Matter?
Does Above The Fold Still Matter ❓
Courtesy of @thestevenmellor
⠀
Old think has said Above The Fold matters
⠀
But …users are using to scrolling vertically now thanks to the mobile push 📱
⠀
So much so they ZOOM right past that pretty graphic or top banner and settle into where the actual meaty content is.
⠀
In fact… 66% of attention on a normal media page is spent below the fold.
⠀
This means that you are more likely to attract the user’s attention right below the fold, again, where the actual content lives ☝
⠀
Lesson to learn?
⠀
Know where your users like to hang out and live in that space.
⠀
You can get pretty creative and perhaps convert users better if you attach a CTA to some juicy content.
⠀
Thoughts? Do you still design above the fold?
Old think has said Above
The Fold matters…
But users are used to scrolling vertically.
They zoom right past that top banner or pretty image…
and settle in where the content is. In fact…
66% of attention on a normal media page is spent below the fold.
Know where your users like to hang out and live there.
Do you still design for above the fold?
Bonus — tools that may be useful in your designer way:
Leadpages — lets you build beautiful, high-converting websites, unlimited landing pages, pop-up forms you can add to your other websites.
Crello — the simplest online image editor. A simple but powerful tool to create awesome designs for any social media format — posts, covers, graphics, and posters using the best software on the web. It’s easy! A lot of animated designs.
Designmodo — a timesaving tool that helps create websites and email builders designed for developers, designers, marketers, and non-tech users.
Webflow — all-in-one web design tool that allows users to design, build, and launch responsive websites visually.
Flowkit — allows designers to create frighteningly fast user flows within Sketch and Figma.
LPgenerator — professional landing page platform for your business to generate new leads and increase sales.
Be free to send us any feedback by reply or reach us in DM on Instagram
Do you want to receive insights using FB Messenger or Telegram or Email? 👈 Subscribe now.
