Early Stage Activities in UX Design. Part 1

Ruslan Galba

Published in

@hellotegra

3 min readSep 20, 2019

📍Early stage activities in UX design. Part 1

Courtesy of @anfisign

🤔 So you’ve got a project. Now what?

So many fresh UX designers are asking me where to start from.

There are dozens of steps you can take. The challenge is to find the ones that will get you closer to the solution.

I’ve concluded the steps I take EVERY single project. Without them — there is a big risk I’m just wasting someones time and money.

We should start with the research to learn and analyze as much key data as we can.

1️⃣ Stakeholder interviews
A half-day strategic meeting with people who have knowledge about the business objectives, the intended users and usage.

2️⃣ Analytical research
Going through the internal data provided by client.
Statistics, analytics about the product, heatmaps or even usage recorded sessions with (hotjar & etc.)
Your role is to analyze all this data and find problems (places where users stuck)

3️⃣ Secondary research
Collecting data that has already been produced. It can be historical, qualitative or quantitative.
Examples: Market research, Trends, reports.
This data helps to cover the whole picture

4️⃣ Primary research
Research is about making the users voice heard so that it can inform the design process.
Examples: User surveys, interviews
The point is to learn as much as you can from the target users. What are their goals, pains…what’s the way they think, search, etc.

Useful tools:

Leadpages — lets you build beautiful, high-converting websites, unlimited landing pages, pop-up forms you can add to your other websites

Funnelytics — an incredible tool that helps you build the best marketing funnel mapping.